WordPress.org is a self-hosted platform, meaning that users must have their own web hosting and domain name to install and use the platform. Once installed, users can create pages, posts, and other types of content, as well as manage their website’s backend, including its appearance, functionality, and security.


How to use WordPress.org

You can download the WordPress software and use it to create your own website or blog. It is a free and open-source content management system (CMS) that allows you to easily create, manage, and publish content online.

WordPress.org is used by millions of people around the world to create all kinds of websites, from simple blogs to complex e-commerce sites. Some of the most popular uses for WordPress include:


WordPress was originally created as a blogging platform, and it is still widely used for this purpose today.

Business websites:

WordPress is also a popular choice for small and large businesses to create their websites, as it offers many features and plugins to help with e-commerce, lead generation, and customer management.

Personal websites:

Many people use WordPress to create personal websites, including portfolios, resumes, and online resumes.

E-commerce sites:

With the help of plugins like WooCommerce, WordPress can be used to create powerful e-commerce sites that allow you to sell products and services online.

Membership sites:

WordPress can also be used to create membership sites, where users can pay for access to exclusive content or services.

laptop showing mock up of Rock Social Media website design project

Why WordPress is a good option to build a website

I am a big fan of wordpress.org and there are many reasons why it is superior to WordPress.com and other platform options:


WordPress.org is highly customisable, with thousands of free and paid themes and plugins available to enhance your website’s functionality and appearance. With a vast selection of themes and plugins, you can create a unique website that reflects your brand and meets your specific needs.


WordPress.org is SEO-friendly, meaning it offers tools and features that help you optimise your website for search engines. For example, you can easily add meta titles, descriptions, and tags to your pages and posts to improve your website’s ranking in search engine results pages.


WordPress.org is a scalable platform that can handle websites of all sizes, from small blogs to large e-commerce sites. As your website grows, you can add more features and functionality to meet your evolving needs.

WordPress sites often rank high in search engines

If built well with SEO in mind through out the process, your wordpress.org self hosted website can rank highly for several reasons including:

  1. Fast loading speed: WordPress sites are generally fast-loading, which is another important factor in search engine rankings. Site speed can be improved through the use of caching plugins, image optimization, and other techniques.
  2. High-quality content: WordPress is a content management system that makes it easy for users to create and publish high-quality content on a regular basis. Search engines love fresh and relevant content, and WordPress sites are well-positioned to deliver it.
  3. Backlinks: WordPress sites tend to attract backlinks from other sites because of the quality of their content and the ease with which they can be shared on social media platforms. Backlinks are an important ranking factor in search engines, and WordPress sites are well-positioned to generate them.

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