When designing your website, alongside the header and main body of the page, don’t forget to give some attention to the footer. The footer has an important role to play, as it provides navigational and informational purposes for your website users. Interesting research from the NN Group suggests that users have become conditioned to scroll down a page now. Other research by Chartbeat suggests that website users who do scroll down past the fold (the bottom of the visible page when it first loads and the point at which a user would have to scroll to see the content beneath it) engage much more towards the bottom of the page than they do at the top, a great reason to pay attention to the footer content and design.
What is a website footer?
What should you put in the footer?
Ultimately there is no ONE rule for the footer…the big question is…what does your users NEED from the footer? What adds value to YOUR users?
Here are some elements to consider:
An opportunity to reinforce your brand (but also this logo can link back to your home page) maybe an alternate version to the main logo or perhaps with the added bonus of your missions statement to reinforce your approach.
Here is an example of my additional logo icon, used throughout my branded material.
3. Contact info
4. Social Media Icons
Adding social media icons to your footer is a great way to improve your brand’s online visibility and is another way for potential customers to keep in touch with you. We all know how well social channels can compliment your website and brand.
5. Mailing list sign up box
7. Call to action
You don’t want/need to add all of these elements, choose the ones right for your business, it takes careful planning so that you don’t crowd the footer, that’s not going to provide a positive user experience, and NOT create frustrated clients that then leave rather than stay on your site and turn into potential clients. As always for your website…don’t forget it needs to be responsive for all devices. Once you’ve finished, check it and double check…are the links all working correctly?