Why is SEO important?
SEO is all about improving your website’s chances of showing up on googles results pages. SEO can help you improve your website’s ranking and visibility, which can lead to more organic traffic and better business results.
By using targeted keywords and optimizing your content, you can make it easier for search engines to understand what your website is all about and rank it higher in relevant search results. The higher your website ranks, the more likely people are to click on it and visit your site.
Keyword research for your website
It’s key to understand your target audience and what they are searching for. Start by considering what problems they are trying to solve, and what keywords they might use to find a solution.
There are so many different (free and paid) tools you could use such as Google’s Keyword Planner or MOZ to research relevant keywords.
Or if possible hire an SEO expert to get the job done thoroughly and well!
Once you have a list of potential keywords, evaluate their competitiveness. (Highly competitive keywords will be harder to rank for, so consider targeting long-tail keywords that are more specific and less competitive).
Optimise your website structure
Make sure your pages are organised well with a clear structure and hierarchy.
Do your page titles accurately describe the content of each page and include your targeted keywords?
Have you included meta descriptions which accurately describe the content of each page and include your targeted keywords.?
This helps search engines understand what your website is all about and help with indexing of your site.
Your website content
Your website content should be clear, concise, and engaging. Use headings and subheadings to break up your copy and make it easy to read. Include your target keywords in your headings and throughout your content where appropriate. But, don’t just stuff your content with keywords – make sure it still reads naturally and provides value to your readers.
By taking the time to create high-quality website content, you’re not only improving your website’s SEO, but you’re also building trust with your audience. When people find valuable content on your website, they’re more likely to stick around, share your content, and even become clients.
Image optimisation
Images are a crucial element of your website, but they can also slow down your site’s loading speed if not optimised properly.