Keep the title under 60 characters and include one or more keywords.
Add a short (50-300 characters), relevant, readable description of your site. This text may appear below your site title in search results, depending on what your visitors are searching for.
Create SEO descriptions for each page
The text should be short and readable (50-300 characters) and describe the content of the page. These descriptions may appear below the title/link in search results, depending on the search terms used.
Visitors read these descriptions to decide if they want to click the result. To make your site inviting, we recommend keeping your descriptions short, relevant, and readable.
If you wish to add your location - Your site has a better chance of appearing in searches for your area if Google and your customers can confirm your location